In a world where Google is as omnipresent as it is, it’s important to remember that it isn’t the only search engine available. Bing is Microsoft’s signature search engine. Due to this, it is a viable option for people, especially if they are looking for an alternative to Google. Because Bing caters to a different audience than Google, advertising on Bing allows for you to reach them.
Bing has over 800 million unique monthly users and 12 billion monthly searches . These users are more inclined to stick with Bing rather than use other search engines and web browsers. This is a significant demographic and you will be missing out on them if you don’t make the effort to advertise directly to them.
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Advertise on Bing
Bing is the default search engine provider for the Windows platform. Drive more customers to your business with the right keywords for search engine marketing. Your Bing Ads campaign is not a set it and forget it campaign. To get the highest return on investment, it must be monitored and have adjustments made during the campaign.
Bing caters to a different audience than other web browsers, such as Google Chrome and Firefox. By reaching out to this audience you are expanding your company’s digital reach and heightening your visibility. People often forget that these other audiences exist. While your competitors might be advertising through Google, there’s a good chance they may not have ever considered Bing.