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Challenge:
A nonprofit needed a new website that was more visually appealing and more resourceful for potential donors.
Solution:
WordPress Website Design
This client needed a new website that was more visually appealing, as well as more informative of the services the nonprofit provides. We developed their new website using WordPress , as it is an easy to use CMS that the client could update on their own in the future. We provided the client with a website that was a visual improvement as well as better optimized for search results .
Google Analytics
Google Analytics is a great way to learn more about your website viewer’s habits and demographics. We were able to help this client establish Google Analytics reporting which showcased which pages of their website were most popular and who was viewing them. These reports were able to help better inform the client’s future digital marketing decisions.
Facebook Ads
Facebook Ads is a great way to advertise online. Using Facebook Ads Manager you can target specific demographics, ensuring you reach the right audiences. We were able to help this client by utilizing a Facebook ad campaign driving new attention to their website, raising brand awareness.
Google Tag Manager
You may already be using Google Analytics to report on the demographics and user habits of your website but what about Google Tag Manager? Google Tag Manager (GTM) is the next step in understanding which how viewers use your website. We were able to help this client by implementing tags that tracked new contact inquiries. This let them know where this interest was coming from.
Results:
- Developed a new website for the client that was more appealing for new viewers
- Ran a Facebook ads campaign that drew in new audiences and increased brand awareness
- Increased reporting efforts for the client’s website and online efforts through Google Tag Manger
