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We specifically tailor a custom content marketing strategy for each of our individual clients. Our experienced copywriters and content writing service team know exactly how to make words sell.

Content marketing gets three times more leads than paid search advertising. ( Content Marketing Institute )

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Let's Get Started FREE 体育娱乐平台 ANALYSIS

Our full-service 体育娱乐平台 team integrates content into a complex strategy to increase your site’s visibility and conversions.

Content Marketing Advantages

Content Marketing builds communities, inspires engagement and increases rankings via web content creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. The best content writers can create web content creations that drive engagement with their unique content writing.

Great content helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer. Content marketing is one of the most useful tools at your disposal to advertise your brand. 体育娱乐平台 Design Chicago has some of the best content writers available to help with your brand and web content creation. Our content writing services help all kinds of business to deliver content that delivers more traffic and increases keyword ranks.

Content Marketing Strategies

Content Marketing is one of the best tools available to increase your website conversions. You need your website to be unique in order to differentiate yourself from your competitors. Original content marketing is the best way to accomplish this. Content Marketing is designed to increase your brand awareness and reputation. A great content marketing agency, with great content writers, can give you with the exact content that you need to succeed. Our top-tier team of unique content writers can create the best web content for your business.

Original Content Marketing

One of the original examples of content marketing comes from John Deere. With a brand that is over 150 years old, it has a great deal of experience in marketing. The brand itself also has a loyal following of supporters. How much of that is due to its Content Marketing? There is no way to know, but this is a great example of how a business can influence and market to people without offering a single product. This video does a great job demonstrating what great marketing content is and how it should appear.

What Is Content Marketing?

Content marketing is both incredibly simple and incredibly complex at the same time.Content marketing is turning your product to a brand and then to an idea that people love. It is not an easy thing to accomplish but it pays off when done successfully. Content marketing has some of the highest engagement of any sort of advertising available now. The best content writers and the most unique content writers can create great marketing materials for your brand.

Why Use Content Marketing?

Content marketing is good for your bottom line

Specifically, there are three key reasons for businesses to use content marketing:

Increased sales
Cost savings
Better customers who have more loyalty

Content marketing has shown to be the most effective marketing method available now. Millennials, in particular, are much more influenced by content marketing. Costs are lower with content marketing than some more expensive advertising methods. Content marketing drives loyal customers. It increases loyalty in existing customers and creates new customers that have a strong brand loyalty as well.

Over 30% of millennials have admitted to making a purchase after seeing a sponsored ad

Why Is Content Marketing So Successful?

Content marketing is successful for several reasons. First and foremost, when done well content marketing does not feel like an advertisement at all. It feels as if someone is reaching out with information for you without having a bias. The best content writers and the most unique content writers can create web content creations which are like nothing your company has ever used.

Content marketing is more the practice of selling valuable and useful content to help your customers solve their problems instead of selling a product or service directly to customers. If done well, your audience will better understand your brand messages and products. As opposed to traditional advertising methods, these potential customers will not feel as if they are being sold to, yet as if they are learning about something new. This method of advertising leaves your audience with a much more satisfied feeling.

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When reaching out to a potential or existing customer using sponsored or branded advertising, trust is what engages them more than anything. The results will be up to a 50% higher brand lift along with a threefold increase over paid search advertising.

Content Marketing vs PPC Marketing

One question that arises fairly often is regarding PPC and Content Marketing, which is better? That is a challenging question because both are good marketing services .

PPC is quick and immediately impactful. You will have customers coming to your website almost immediately and can see conversions from those visitors. That is great for business. However, this result will carry on for only as long as you are paying for clicks. You will also not see a fantastic conversion rate from PPC.

Content marketing is another story. Done well, content marketing will bring in huge numbers of visitors to your site. They will be loyal fans that are happy to buy your brand. In addition, good content marketing can stay fresh for a long time. A good article or webpage can stay relevant and still rank years after it is written.

Click through rates are also going to be influenced. Keep in mind, your goal is to not only get visitors to your site, but them have them convert. PPC ads generally have a click through rate of 2%. On the other hand, top ranked organic search results have click through rates closer to 30%.

In order to get the best results, many of our clients choose to combine both PPC and content marketing. The reason for this is that they compliment each other so well. The best content writers will create content that will make people recognize your brand when they see the PPC advertising. Those same people are now more apt and willing to consume your content marketing.

seo design chicago content marketing

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Case Studies

Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

Content Strategy

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

Interviews Writing

Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services .

White Papers

Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.

Content Marketing Solutions

We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.

Successful Content Marketing

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

Content Marketing with 体育娱乐平台 Design Chicago

Let 体育娱乐平台 design Chicago assist you with your Content Marketing needs. Our expert team of unique content writers can help you and your business expand with great content marketing. Our content marketing strategies have helped many businesses by seeing increased revenue and clients. Contact us today to see how we can help your company reach its goals!

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