How Much Does Google Local Services Cost?
If you are considering running ads on Google Local Services, you are probably curious about the costs and payments for the advertisements. Typically, a Google Local Services ad costs between $6 and $30 per lead. The cost of the ad depends on a few factors, including the job and the industry. You are only charged when someone contacts you directly through the ad. And if you are contacted by someone who is deemed to be a poor match, fraudulent, or spam, you are able to dispute the charge with Google in exchange for a credit.
How Bidding Works for Local Services Ads
Next, let’s discuss how bidding works for Local Services ads. You will have to determine how much you are willing to pay for a lead, which is called your bid. According to Google, when similar local businesses bid on the same lead, those bids determine how much the lead is worth. You only pay for the ad when you get a lead. Bidding on leads can move your ad higher in the results, which can result in more customers for your business. You can manually set your own bid, or let Google set your bid for you and get the most leads for your budget.