Every year there seems to be a new, exciting app that takes the world of social media by storm and TikTok is no exception. The app that boasts short, one minute videos has been a hub for millennials and Gen-Z to create content and marketers have been taking note of this great opportunity for engagement and promotion.
In order for both brands and content creators to be successful, there needs to be a high level of engagement coming from viewers. Engagement can look like different things: views, shares, comments, and likes. These four engagement tactics are instrumental in the growth of a TikTok channel and in this article, we are going to break down exactly why TikTok is important and how to get more likes on your TikTok.
How To Get More Likes on TikTok
First, let’s break down why likes are important. Likes are an important form of social media engagement which prove that your channel gets a lot of attention from users of TikTok. Advertisers love this. It means they can trust that your channel will provide a lot of eyes for their products.
But the goal of getting likes on TikTok might not necessarily be for advertisements. If you use TikTok as a fun, creative outlet, getting likes will mean that your channel is seen across the platform by other viewers or creators. Or perhaps you just want to get more followers on TikTok . Either way, increasing your likes means channel building and that’s a good thing. Let’s break down a few tips and tricks that will help you get more likes on TikTok.
With social media nowadays being so widely available, it’s easy to jump on the bandwagon of a trendy dance or challenge. While those videos might get your temporary views or likes, they will likely not help your channel grow because the market for a trend tends to become oversaturated very quickly. Creating original social media content means you are the first to start a fun trend and get noticed.
Adding a variety of different tags to the description of your TikTok video increases the chance that it will spread across the platform and get noticed. For instance, if your video is, “Dinner ideas for students,” you can use tags like: #mealsonabudget #collegestudent #cheapmeals #onedollaraday to help you get noticed by people who may not necessarily have looked for the title you used. People generally like tip videos that help them, so these videos are great to increase likes.
Use High-Quality Equipment
This may not seem like your average tip on increasing engagement, but it shouldn’t be written off because it’s incredibly important. In this day and age, using a low quality camera to film means people probably won’t like or view it as much. This doesn’t mean you have to go out and spend a lot of money to make TikTok videos. Most TikTok videos are filmed using a phone anyways, so make sure your phone camera is in good condition, you film in good lighting, and edit the video to make it look professional.
The cheapest way to increase your engagement on TikTok is by collaborating with other content creators. Up to 80 percent of businesses use social collaboration tools for enhancing business processes. By collaborating with other channels, your own videos are promoted by creators similar to yours and thus you are more likely to see a boost in likes, comments, and shares from a new audience.
What Are The Benefits of Getting Likes on TikTok?
We touched on the benefits of getting likes on TikTok earlier, but let’s take a real look at what you can gain from this popular social media platform. TikTok has 800 active users worldwide and is steadily becoming one of the most popular platforms to download and use. Many people have found fame and notoriety using the app and have even landed sponsorship deals, movie deals, and appearances on talk shows.
A lot like the growing community on YouTube, TikTok appeals to people who enjoy visual learning, entertainment, and tutorials. Unlike YouTube, the videos are short, so people are able to watch multiple videos in the same time it would take them to watch a standard video elsewhere. The more videos people are watching means increased viewership of advertisements.
Increasing likes, views, and engagement means there’s a possibility of building a business through TikTok by becoming a social media influencer . Social media influencers are savvy marketers and need to know the tools to successfully market their platform. To be successful at this, you will need to know what content on TikTok is successful. Successful content garners likes and engagement, likes and engagement lead to advertisers becoming interested in your channel, and this leads to a business on TikTok. Let’s look at successful content on TikTok.
A great way to interact with your audience and get them involved is through giveaways. This is also one of the easiest ways to increase your engagement. When doing a giveaway, make sure that the only thing your audience needs to do is like and comment. This is free for them and an easy way to build likes. Giveaways don’t need to be big either, especially when you’re just starting out. Viewers of yours, if they are loyal and enjoy your regular content, will enjoy personalized gifts like your favorite books, gift cards, or even a call with you.
Like giveaways, challenges are an easy, free way to boost the engagement on your platform. This goes along with being original. People love to get involved and be a part of original, fun ideas. Dance challenges are already super popular on the app, so creating either a new dance or a new goal challenge builds community. People are more likely to share your video both on TikTok or their other social media platforms.
There has been a huge trend recently for people to use voice overs and intertwine them with an activity. It involves taking a quote from a movie, song, or specific person and playing it while you move your mouth with the words. It has garnered a lot of popularity with TikTok comedians.
How To Get Views on TikTok
We have discussed the importance of getting likes and increasing engagement, but now let’s talk about the other half of engagement: views. In the last year, the average number of views on TikTok was more than one billion . That’s a lot of people using the app. We know that views and likes are both paramount in the growth of a TikTok channel, but how can you get more of these valuable views?
Using the tips we provided for getting likes can also, simultaneously, improve view increase. However, we want to make sure that you’re utilizing every possible marketing tool you can in order to see growth and improvement in your TikTok. Below, we will include further helpful tips that will not only bring more awareness to your channel, but can also help attract brands and build a proper social media business.
Know Your Audience
It’s important when beginning to build your own brand on a social media platform to know who is watching you. In advertising and marketing, developing a target audience using demographics and psychographics help agencies and brands determine who they want to market to. People using social media to promote products or services need to do the same. Because TikTok requires that people list their age before making an account, they keep records of the followers and viewers of a certain channel. Make sure your promotions are appropriate for your audience to reap the full benefits of marketing.
Know Your Niche
Arguably the most important factor in the growth of your channel is knowing and marketing to an appropriate niche. If your TikTok videos are about dancing and VSCO, don’t suddenly make a video about the history of World War II. As we’ve said before, know your audience. Make appropriate content that fits both the audience you want to market to and the niche content they want to see. Building loyalty with a fan base will mean having a sustained engagement. After that, you will want to build your audience using the tips and tricks above.
Should You Pay For Likes on TikTok?
Knowing that likes, views, comments, and shares allows for increased awareness of a TikTok channel. Building of a brand might make it tempting to purchase followers and likes. Our recommendation? Don’t do it. Skip the easy way because the engagement isn’t real and it will cost you.
According to social media sales website , Red, you can buy 50,000 TikTok views for $10 , 500 TikTok likes for $7 or buy 500 TikTok followers for $15. Advertisers want results from the promotion you do on your channel. If you’re lying about how many people watch your videos, there won’t actually be anyone buying from brands. Keep it simple and do it the old-fashioned way.
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